BMW Configurator | Build and Customize Your BMW at BMW Cleveland

Table of Contents

How to Use the BMW Configurator

To build your BMW online, follow these simple steps:

  1. Select your model: Choose a BMW sedan, SAV, coupe, convertible, or electric vehicle.
  2. Pick your trim level: Configure your preferred drivetrain, engine, or M variant.
  3. Customize the exterior: Select paint color, wheels, and trim details.
  4. Configure the interior: Choose seating, materials, color schemes, and accents.
  5. Add packages: Premium, Executive, Parking Assistance, and more.
  6. Review pricing: Your build price will update in real-time.
  7. Submit your build: Fill out a quick form to receive personalized support and availability updates.

You do not need an account to use the configurator. You can start building your BMW immediately on this page.

How Long Does It Take to Build a BMW?

When using the BMW configurator to create a custom vehicle, your build will follow the standard BMW factory order process. Build-to-delivery timelines vary based on model, demand, allocation, and logistics.

  • BMW X3 or X5 builds: 6–10 weeks
  • BMW 3 Series and 5 Series builds: 6–12 weeks
  • M and i Series builds: 8–14 weeks depending on production capacity
  • BMW i4, i5, and i7 EV builds: 10–16 weeks due to equipment and transport factors

These timelines can change based on production updates, paint color availability, wheel or trim constraints, and other supply chain elements. If your BMW build includes features like Laserlights, adaptive suspension, or upgraded leather packages, final delivery may shift.

If you’ve configured a BMW using this tool and want an accurate production estimate, our team at BMW Cleveland can provide current delivery expectations based on your build sheet and production cycle.

What Happens After You Configure Your BMW?

Once you finish using the BMW configurator, you’ll receive a unique build summary. This includes:

  • Model code
  • MSRP and package pricing
  • Color and interior specs
  • Transmission and drivetrain selection
  • Optional add-ons (like M Sport brakes, Harman Kardon sound, ventilated seats, etc.)

From there, you can:

  • Submit the build to BMW Cleveland for review
  • Compare it to in-stock inventory
  • Start the process to place a factory order
  • Request financing or lease estimates
  • Begin a trade-in appraisal alongside your configured build

Most Popular BMW Models to Customize

Some BMW models are configured more often than others due to their trim variety and popularity. Among BMW Cleveland shoppers, the most commonly customized vehicles include:

  • BMW X5 – Often configured in xDrive40i or M60i trims with Premium or Executive Package
  • BMW X3 – Popular for Driving Assistance Pro, black trim, and oyster interiors
  • BMW 3 Series – M340i is frequently built with Track Handling Package and upgraded audio
  • BMW i4 – Configured in both eDrive40 and M50 variants with Jet Black or Dravit Grey paint
  • BMW X7 – Custom builds with captain’s chairs and Merino Leather in Tartufo or Ivory
  • BMW 530e / 540i – Frequently built for balance of luxury and tech, especially for lease shoppers

If you're unsure how others are configuring similar vehicles, our Client Advisors can provide sample build paths based on what’s most common or what’s most available for factory orders right now.

Can You Lease a BMW You Configure?

Yes. All models built using the BMW configurator are eligible for leasing, financing, or cash purchase—just like in-stock units.

When you submit your build to BMW Cleveland, you can:

  • Request a lease quote based on your exact configuration
  • Compare purchase vs lease costs
  • Customize mileage and term options
  • Apply incentives like loyalty or conquest offers to your final quote

Custom-ordered BMWs can also qualify for loyalty lease pull-ahead programs and build-based promotional rates.

Can You Trade In a Vehicle When You Build a BMW?

Yes. Most BMW configurator users at BMW Cleveland begin the build process before trading in their current vehicle. If you're looking to trade and build at the same time, you can:

  • Complete a simple trade-in form online
  • Receive a current market value range
  • Get a firm offer when you're ready to reserve your build

Trade values can be used toward down payment on a lease or financing package, or to reduce the amount due at delivery. Because build timelines can vary, trade appraisals may be updated once your BMW is scheduled for delivery.

Available Packages and Features

BMW’s factory build system allows you to select from a wide range of packages and standalone features, depending on model and availability. Commonly requested BMW features include:

  • Driving Assistance Professional Package (Active Cruise Control, Lane Keep Assist)
  • Parking Assistance Package (Surround View, Auto Park)
  • Premium Package (heated steering wheel, head-up display)
  • Executive Package (glass controls, ambient lighting)
  • Adaptive M Suspension
  • Upgraded wheels, Shadowline trim, or carbon fiber exterior elements

Not all combinations are available across all models. Your build sheet may be reviewed for compatibility, especially on performance models or vehicles with limited allocations.

Frequently Asked Questions

Can I change my BMW order after I configure it?

Changes may be possible depending on production status. Contact BMW Cleveland immediately to request edits to a submitted build.

Can I lease a BMW I configure?

Yes. Lease options are available for all build-to-order BMWs. Your lease terms will be based on the final configured MSRP and any applicable incentives.

Do I need to create a BMW account to build a car?

No. You can use this configurator with no login required. However, submitting your build allows us to provide follow-up info, quotes, and availability.

Does configuring a BMW lock in pricing?

Pricing shown in the configurator reflects MSRP and options but may be subject to incentives or market adjustments at the time of order. A formal quote from BMW Cleveland provides locked pricing.

What’s the difference between building a BMW and ordering one?

Configuring a BMW is the first step. Once you're satisfied with your build, our team can place a custom order with BMW to begin production.

Authored by:
BMW Cleveland – New BMW Sales Department
6135 Kruse Drive
Solon, OH 44139
(440) 914-8111
www.bmwcleveland.com