BMW Launches New ReachNow Program

BMW is excited to announce that they will be launching ReachNow in Seattle. This is a free-floating premium car sharing service that allows drivers to download the app, register, locate the closest available car, book it and use it! Keep reading for more information.

Not only will ReachNow be launching in Seattle, that's where it will be headquartered. They plan on expanding to three additional cities. It will start with a fleet of 370 vehicles that include the BMW i3 and the BMW 3 Series.

"We are currently witnessing an extremely exciting period in the development of the automotive industry. Our customers rightly expect uncomplicated and fast solutions to their individual mobility needs, especially in metropolitan regions. This is why we are supplementing our classic business model with additional services that make life on the road easier for people in big cities. I am pleased that with the establishment of the ReachNow brand, we are able to offer our customers in Seattle “on-demand mobility” – mobility when it’s needed, from one single source. With this service, we are building up on Drive Now, our extremely successful European business model, and bringing it up to a new level in the U.S. Seattle is an innovative, internationally-oriented city which makes it the perfect location to launch these services.” Said Peter Schwarzenbauer, member of the Board of Management of BMW AG.


"Seattle residents are demanding more transportation options, and car sharing is a convenient way to avoid the expense of owning your own vehicle," said Mayor Ed Murray. "BMW's car sharing service also complements our strategy to promote the use of electric vehicles across the city. As we grow our transit networks, we look forward to expanding car sharing as another great option to get around Seattle."

Check out the new and pre-owned BMW vehicles at BMW Cleveland. See you soon!

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